Move PWin before the solicitation lands.
Capture strategy consulting that turns pre-RFP time into a defensible position. Senior capture managers, real customer access, and teaming decisions that hold up under proposal scrutiny.
Aptos Strategy Group, Inc. provides capture strategy consulting for GovCon companies, private equity firms, and portfolio companies pursuing federal opportunities. Engagements range from a 30-day capture sprint on a priority pursuit to embedded fractional capture leadership across a portfolio of opportunities.
Capture work that actually moves PWin.
Capture is the work between qualification and proposal. It is where most pursuits are won or lost. Aptos delivers senior capture managers who have lived this work at scale.
Capture management end to end
Capture plan, call plan, customer engagement, teaming, competitive positioning, win themes, and color review readiness, run by a senior capture manager with skin in the game.
Customer access and call plans
Structured call plans into customer, end user, and influencer stakeholders. Documented call reports, customer evidence, and reusable account intelligence that survives the pursuit.
Win themes and discriminators
Win themes grounded in customer evidence, not slogans. Discriminators tested against the realistic competition and the evaluation factors the customer will actually use.
Teaming and partner strategy
Prime versus sub posture, teaming partner identification, term sheet positioning, OCI considerations, and the negotiation work that keeps your win economics intact.
What buyers actually want to know.
- When should capture start, versus letting the proposal team handle it?
Capture should start the moment a pursuit is qualified, often 6 to 18 months before solicitation. The work done in pre-RFP capture, customer access, teaming, win themes, is what moves PWin from baseline to advantaged. Proposal teams convert what capture has already positioned. Skipping capture and starting at the proposal almost guarantees a default-loss posture.
- What is the difference between BD and capture?
BD identifies and qualifies opportunities. Capture wins the opportunity. They are sequential, not interchangeable. BD lives in the pipeline. Capture lives in a specific pursuit with a real customer, real competition, real win themes, and a real proposal calendar.
- How does Aptos work alongside our existing capture team?
Aptos can lead capture end to end, surge a senior capture manager onto a specific pursuit, run color reviews on capture deliverables, or coach an internal capture team. Engagements are scoped to the actual gap, not a template.
- Can capture really move PWin in measurable ways?
Yes. Disciplined capture work moves PWin through specific levers: customer awareness, teaming differentiation, win theme credibility, evaluation factor alignment, and price-to-win positioning. Each lever is documented and reviewable, not abstract.
- What does a capture engagement deliver?
A documented capture plan, a documented call plan with completed customer engagements, win themes mapped to evaluation factors, a teaming decision with rationale, a competitive analysis, and a proposal-ready capture handover. Concrete artifacts, not narrative consulting.
Senior capture support across three contexts.
GovCon CEOs and founders
Use Aptos when a priority pursuit needs senior capture leadership and the internal team is at capacity or under-experienced for the size of the opportunity.
Private equity firms
Use Aptos to inject capture discipline across a portfolio company pursuing federal work, especially when the portfolio company has commercial DNA but limited federal capture maturity.
Capture and BD leaders
Use Aptos for surge capacity on a high-stakes pursuit, color reviews on capture deliverables, or fractional capture management between hires.
Bring us a pursuit you need to win.
A 30-minute working call sizes the scope and timeline. Capture engagements typically run 30 to 120 days depending on opportunity timing.